SS25 - DROP 4 - HARTE ZEITEN

“Tough times never last – only tough people do.”

This drop wasn’t born in a boardroom. It came from conversations we had late at night. From things we felt. From the kind of pressure that doesn’t always show on the outside.

The last few months have challenged us.
As a team. As a brand. As people.
And if we’ve learned one thing, it’s this: no one really knows what someone else is going through.

Everyone goes through "tough times" (in german: harte Zeiten). That’s just how life works.
Some days test you. Others build you.

SS25 - DROP 4 – Harte Zeiten is our way of expressing that. A collection built from hard days and honest moments.

This drop is about durability. Simplicity. Focus.
We stripped it back and turned it up at the same time: Five pieces. Each one designed to stay standing.

Early Access (Broadcast Channel only)
Friday, May 30
6:00 PM (CET)

Official Drop
Sunday, June 1
6:00 PM (CET)